9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like.

You can download the companion mini-ebook for this video here:
“9 Design Elements Your Brand Absolutely, Positively Needs”

This video is a speed-round of this original video:

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown
On Creative Inspiration: “Imagine”, Jonah Lehrer
On the Freelance Economy: “Free Agent Nation” by Daniel Pink
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
The 22 Immutable Laws of Branding, Al Ries + Laura Ries

MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera:
Canon EOS 80D 18-55mm kit lens:
Canon EOS 80D Yongnuo 35mm lens:
RODE NT2000 Condenser Mic:
ART Tube MP: Tube Mic PreAmp:
Rode Mic Boom:
Mackie HR824 Studio Monitors:
Sony MDR 7506 Headphones:
Screenflow 6.2: video editing software:
LimoStudio Softbox Lights (x2):
Logitech HD Pro Webcam C920:
Rode smartLav+ Lavalier Microphone:
OWC ThunderBay 4 0GB 4-Bay HD Enclosure:
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4):
HP 27er 27-in IPS LED Backlit Monitor
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse
Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black
Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc
TubeBuddy:
Adobe Creative Suite (2017 CC)
Apple Logic Pro X
Native Instruments Komplete Audio 6: USB Audio Interface

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Nguồn:https://quydinh.com/

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45 COMMENTS

  1. YOU ARE JUST AMAZING TUTOR!!!! Just found your video. You are contributing hell Good knowledge in society. You know the fundamentals which play the most important role. However, other people, they are just teaching Softwares.
    Since I started my Journey in this art I have not found any single person with such great content and knowledge.
    Your way of explaining is amazing. You would grow dramatically I can bet. i never take the pain to comment on any video, But I can't stop me to appreciate your work. Thanks for creating this chanel.

  3. I think there has to be a certain point that is critical, and this is: design is an universe, and no guide is absolute. For example, right now I am working on the personal brand of a fashion designer, and there are a couple of things that I have to take into account like store fronts, that you wouldn't have into account on other projects like a software developing company, on the other hand this software development company is far more likely to have EXTENSIVE animation elements because the branding will appear in the software and in videos and trailers and in social media, but store fronts will not be as important because generally, software studios don't use stores as their primary selling checkpoint.
    Anyway, amazing video and really helped me, loved it!

  7. Philip…seriously? I've learned more from you in 9 minutes than I did in a $675 design class at the University.

  9. Despite this video is getting a bit old, I'm just watching now and still have amazing content. Btw very interesting way of making a presentation Philip!

  10. Thanks to youtube algorithm to show me this video.thank you sir… This video is going to help me a lot in near future.thank you a lot😊

  17. I am using Canva to design coordinated t-shirts and dog bandanas etc for my new shopify store.

    I am incorporating clip art illustrations with commercial license in my designs. For now I don´t have the money to hire a designer to create all the exclusive designs for my brand (as I would like). So I plan to use different dog images for each collection (adding always the same brand fonts and logo). But I am worried that I will loose my brand identity. Please help this rookie! Thanks!

  18. Very good video! I'm a digital marketer but my job right now requires me to design artwork and create brand guidelines for my company. I'm learning from the ground up but this video was very cohesive and helped me understand what I needed to know to start creating! Thank you so much for this 🙂

  19. Thank you so much for posting such high quality videos with great content this has been so helpful and easy to follow. You are also a very engaging speaker, wonderful energy. I cam listen to you talk about any subject because thats how authentic and engaging you are. Wishing you great success!!!

  23. How could you be such a creativity sparker? Used to believe that gazing at the sea sparks creativity now I realised it is watching ur vids that does that 😄 thank you

  24. I'm not a designer but currently working with a designer to do my branding and this was supremely helpful. Straight to the point with great information. Thank you so much Phillip.

  29. 1. Logo
    2. Font plus secondary font
    3. Color palette
    4. Pattern and Texture
    5. Photography and animation
    6. Illustration and iconography
    7. Sound
    8. Layout
    9. Tone of voice

    Bonus: personal style

    Highly recommend you listen to entire video though.

  37. Hi I am jassim working as online graphic designer xcite.com . Can you provide me us some brading guidliness . We will pay you accordingly. Please let me know

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